The Rubyz

On television, a teen drama glamorizes the lives of bad boys and mean girls, reveling in reviews that call it “mind-blowingly inappropriate” and “every parent’s nightmare.” At an awards program, the honors take second place to a teenager’s racy performance. And among today’s top ten pop singles, a cursory glance shows three hits labeled “explicit.”  At the same time, on a refreshingly different wavelength, Alexis Slifer, Olivia Huesmann and Caitlyn Wright describe themselves as “a couple of girls who love to sing and rock out for Jesus, spreading the message of God’s love.” Together they are The Rubyz—an antidote for tweens and teens exposed to the poisonous mainstream, a trio whose youthful wisdom is spot-on throughout its new set, Sound Off.

Following the notable success of a self-titled debut album (Radio Disney airplay, national touring, a surprise UK chart hit), The Rubyz are definitively well-positioned to sound off—to make a distinctive noise that expresses their opinion without fear or hesitation.

“We wanted to say some things more straight up this time, really encouraging younger kids as well as our peers to live for the Lord,” says Alexis.  To that end, Sound Off features five highly danceable tunes, all co-written by The Rubyz and deepened by their social and spiritual-minded lyrics. Produced with retro sensibility and a modern edge by Chris Omartian (Hilary Duff) and Kevan Cyka (Everlife), the project also includes fan-friendly, instrumental sing-along tracks for each selection.  “Watch the Girl” opens with a fun electro nod to Eurythmics’ 1983 hit “Sweet Dreams (Are Made of This)” and compares the girl who leads you with her eyes, whose smile is her disguise to the more confident girl who wouldn’t talk smack behind your back.   “That’s kind of like our ‘look out for the mean girls’ song,” admits Alexis.  Tackling the topic of dating, “Ladies and Gentlemen” rocks the dance floor as The Rubyz urge listeners not to grow up too fast or depend too heavily on a boyfriend or girlfriend: Don’t you know how to be your own? Know what you’re worth and never back down.  “It’s about how girls and boys should treat each other—like ladies and gentlemen,” says Alexis. “Kids can lose sight of God in those relationships—and how the media portrays it is all wrong. We both have a passion for girls having a good head on their shoulders.” Against breezy handclaps and acoustic guitars, “The Memo” centers Sound Off as an anthem of self-worth based on the same verse that inspired The Rubyz’ name (Proverbs 31:10). You are precious, stunning, and simply unforgettable. In His eyes, you are a ruby.

“The world tries to tell us what’s cool and how to act or that we’re too young to know what we’re talking about,” explains Alexis. “But throughout the Bible, God tells us how much we mean to him. That’s the message—the memo—that people need to get.”

Sound Off is completed by two songs that really put a life of faith into action. With great harmonies and a funky robotic groove, “Stuck in the Grey” challenges those who say one thing but do another to stop following the crowd instead of their beliefs. “Give You My Heart” encourages all who may be giving in, getting lost, caught in the wrong direction. “We’re really excited about that one because the lyrics read like a love song from God to everybody,” says Alexis. “The Bible says that His thoughts about us outnumber the grains of sand in the sea.”  Teenage girls who talk more about Scripture than the latest celebrity gossip or catty storylines from the previous night’s primetime shows?  “We’re not big TV watchers,” says Alexis.

Products

The Rubyz – CD

On Sale: $4.99 Sale ends: 12-01-2011 $12.99

Join original Rubyz members Alexis, Cammie, and Marissa for an energetic classic collection of tween-pop originals. The trio’s self-titled debut addresses real-life issues that teens everywhere face with clever lyrics and catchy melodies. Includes their spunky takes on The Go-Gos’ classic “We Got The Beat” and Rihanna’s club smasher “Umbrella” plus lead single “Thirteen.” A iShine classic – now value priced !

Released: 5-1-2009 Label: Bema Media Genre: Pop

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Sound Off – CD

On Sale: $6.99 Sale ends: 12-01-2011 $12.99

CHECK OUT THE RUBYZ LATEST PROJECT ! …you’ve heard them on Radio Disney,…now The Rubyz return with their brand new follow up project…”Sound Off” , featuring five new sure to be hits. Listen or get crazy and join in singing with them, their pop- worship sound will get your feet moving! Titles include “Ladies and Gentlemen,” “The Memo,” and three more brand new family friendly songs. Be sure and catch the RUBYZ latest escapades on TBN with iShine KNECT TV or in concert with iShinelive, which tours nationally in the Spring and Fall.

Released: 1-1-2010 Label: Bema Media Genre: Pop

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The Rubyz – White Star Hoodie

On Sale: $4.99 Sale ends: 12-01-2011 $19.99

Girls…Who needs a snuggie ? get one of these hoodies to keep you ishine warm at night. Perfect for PJ’s or slumber parties ! Take the Rubyz along wherever you go.

This item is about to go out of stock, sizes are limited, and once they’re gone, they’re gone!

The Rubyz – Star Necklace

On Sale: $4.99 Sale ends: 12-01-2011 $10.00

Another “Must Have” accessory for every Rubyz fan ! Show everyone you’ve got ”sparkle” style ! As seen live on tour and iShine KNECT TV !

The Rubyz – Bracelet

$4.99

Now how cool is this? You love the Rubyz and they love you, so get this custom wristband as a reminder of the message and fun of their music and dance.

The Rubyz Poster

On Sale: $4.99 Sale ends: 12-01-2011 $10.00

Calling all Rubyz Fan’s - get their latest ART on your WALL and don’t forget to get it signed next time you see them at ishine live. Perfect for fans of all ages, as seen on iShine Live tour events.

The Rubyz – Purple Hearts T-Shirt

On Sale: $9.99 Sale ends: 12-01-2011 $14.99

Hearts and ishine stars fill this cool purplness come and get em.

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The Rubyz – White Stars T-Shirt

On Sale: $9.99 Sale ends: 12-01-2011 $14.99

Stars and iShine Stars and more stars on this hot Rubyz tee.

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The Rubyz

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